9 Years of Strength: The Evolution of Marble Strength and Our Mission to Serve Freehold
Nine years ago, Marble Strength was just an idea—a passion project born from a desire to help people become stronger and healthier. We had no roadmap, no guarantees, and, quite honestly, no idea what we were doing. But we had heart, determination, and a vision to create something bigger than just a gym.
This month we celebrate 9 incredible years in business. We would like to reflect on our journey—the struggles, the victories, and the incredible community that has grown with us.
How It All Began: Taking a Leap of Faith
In 2016, we opened our doors as CrossFit Dark Athletics. At the time, we were just a small group of people who loved working out and wanted to share that with others. There was no master plan—just a belief that if we built it, people would come. They didn’t.
I was working in a restaurant, my partner Matt was a teacher, and we both lived in Brooklyn. Opening a gym in New Jersey was a long shot, but we took it anyway. And it was rough from the start. I spent the first six months sleeping on the floor of the office just to save money and keep the gym afloat. Within the first 30 days, we almost had to shut our doors.
A stroke of luck led us to a marketing company that helped us gain traction, and from there, we were off and running. But the road wasn’t smooth—one step forward, three steps back. Just when we thought we were making real progress, COVID-19 hit. Like so many small businesses, we faced a massive challenge.
Rebuilding and Finding Our True Purpose
During the pandemic, Matt and I parted ways, and I took on the responsibility of keeping the gym alive. But something still wasn’t clicking. We weren’t really a CrossFit gym anymore. While we valued the CrossFit methodology, our training approach had evolved beyond it. We were focusing more on personalized strength training, education, and long-term progress, but the CrossFit brand limited how we could market ourselves.
So in 2022, we dropped the CrossFit name and rebranded as Marble Strength.
This wasn’t just a name change—it was a refocusing of our mission. We wanted to create a gym that wasn’t just another fitness facility but a true pillar in the Freehold community. A place where people found real solutions to their fitness struggles and gained confidence, strength, and a sense of belonging.
Who We Serve and What We Stand For
Marble Strength isn’t just a gym; it’s a place where people come to build sustainable, long-term habits that improve their lives. We serve men and women of all ages who are tired of quick fixes, fad diets, and programs that don’t deliver results.
Many of our members have felt stuck, unsure of the next step in their fitness journey. They’ve tried everything—group classes, crash diets, and inconsistent routines—only to end up frustrated and back at square one.
Our mission at Marble Strength is simple:
🚀 Help people pinpoint their struggles, implement real solutions, and see results faster.
🏋️ Provide expert coaching in strength training, weightlifting, and sustainable fitness habits.
💪 Empower our members to live longer, stronger lives for generations to come.
What We Offer Today
Over the years, we’ve refined our services to offer what we believe makes the biggest impact:
✅ Personal Training – One-on-one coaching tailored to individual goals.
✅ Semi-Private Training – Small-group coaching for personalized attention.
✅ Weightlifting Program – For those serious about Olympic lifting.
✅ Nutrition Coaching – A habit-based approach that promotes long-term success.
It’s not always easy, but we love what we do. Helping people take control of their health, build confidence, and truly change their lives is what keeps us going every single day.
Thank You for 9 Incredible Years!
We couldn’t have made it here without YOU—our members, our coaches, and our incredible Freehold community. Every lift, every breakthrough, every challenge overcome has been because of this amazing community of strong, dedicated people.
So here’s to the next 9 years! 🏋️♂️🎉
And if you’ve been waiting to take the next step in your fitness journey, now is the time. We’re here to help you get stronger, feel better, and build a sustainable routine—without the guesswork.
💥 Ready to get started? Book a FREE No Sweat Intro today!
“We aren’t starting over every time we fail or seek out a new goal—we are starting from experience! Build the habits, get the reps in, and develop the skill so you can grow stronger in every way.”
– Chris Cooper
